A small, senior sales team — on commission.
Inform Sales Ltd is a UK limited company based in Scotland. We partner with founder-led businesses as outsourced closers and sales consultants. Our team handles high-ticket conversations (typically £5,000–£100,000+ deal size) across SaaS, coaching, agency, and professional-services businesses.
Built around a simple idea.
Most growing companies don't need another agency retainer — they need someone senior on the phones who actually closes. Inform Sales was founded to be that person. We take on a limited number of commission-based engagements, run them hard, and advise on the surrounding systems so results keep compounding after we leave.
Because our standard fee is a percentage of cash collected, we only grow when our clients do. That alignment is the entire point of the business.
Who you'll be working with.
Callum Innes
Founder & Principal Closer
Callum founded Inform Sales to do one thing well: take high-ticket sales calls for busy founders and close them. He leads every client engagement personally.
Senior Sales Consultant
Consulting & Advisory
Our advisory work is delivered by senior consultants with B2B SaaS, coaching, and agency backgrounds. Specific team assignment confirmed at kick-off.
Operations & Finance
Client Success
Every engagement is backed by a dedicated ops contact who handles scheduling, contracting, and payment administration so closing work stays frictionless.
Inform Sales intentionally keeps the team small. We take on fewer, larger engagements rather than a wide roster of clients.
Four principles, applied to every engagement.
Aligned by default
Our headline service is commission-only. We only invoice retainers or fixed consulting fees when you've chosen that specific product.
Evidence over opinion
Every recommendation is backed by listening to real calls, reading real CRM data, and measuring real close rates — not generic sales theory.
Clear commercials
All prices, commission percentages, cancellation terms, and refund rules are written plainly on this site and in every client agreement.
UK-registered, properly contracted
Every engagement is governed by a written services agreement under UK (Scottish) law. We carry professional liability and keep client data minimal.
Company details
- Registered name
- Inform Sales Ltd
- Company number
- SC866911
- Jurisdiction
- Scotland, United Kingdom
- Registered office
- Stewarts Shed 1, Midmar, Inverurie, Scotland, AB51 7NJ