Case studies

Work we're proud of.

Selected engagements from the past 12 months. Client names have been omitted or shortened for commercial confidentiality, but references are available on request during a fit call.

Case Study 01 · B2B SaaS

Lifted close rate from 18% → 34% on founder-led demo calls.

A six-week commission engagement with an early-stage SaaS founder. We took over demo calls, rebuilt the discovery flow, and handed back an upgraded sales playbook.

close rate after 6 weeks
34%
net new MRR booked
£82k
engagement length
6 wks
Case Study 02 · Consulting firm

Found three leaks in the pitch in a single strategy session.

A £500 paid consultation for a boutique management consultancy. We listened to three real recorded calls and delivered a written action plan within 48 hours.

root-cause leaks identified
3
deliverable turnaround
48h
paid session
1
Case Study 03 · Coaching business

Closed £147k in the first quarter of a rep engagement.

A high-ticket coaching business brought us on as an outsourced closer for their warm pipeline. Commission-only engagement, no retainer.

cash collected in Q1
£147k
commission rate
10%
invoiced by us
£14.7k

Note: Metrics above reflect specific past engagements and should not be interpreted as a guarantee of future results. Individual outcomes depend on your existing pipeline, pricing, and product-market fit.

Reviews

What clients say about working with us.

The honesty was the biggest surprise. I expected a sales pitch, got a diagnosis. Booked the retainer on the spot.
Sarah M.
SaaS Founder · London
Commission-only closing meant Inform Sales was pulling in the same direction as us from day one. No perverse incentives.
James R.
Consulting Director · Manchester
Straightforward contract, transparent invoicing, zero chasing. They treat this like a real business, not a side hustle.
Priya K.
Coaching CEO · Edinburgh
We'd tried two commission closers before. Inform Sales was the first that actually produced clean CRM notes and weekly reports.
David W.
Agency Owner · Bristol
The 90-minute consultation alone rewired how we run discovery. Best £500 we've spent on sales training this year.
Michelle T.
Ops Lead · Remote
No-nonsense, UK-registered, properly contracted. Our finance team had zero friction with the invoices.
Alex F.
CFO · B2B Services

Want to see whether we'd produce a similar result for you?

The best way to find out is a 20-minute fit call. If we can't help, we'll say so.